Academic podcasting at SAS

Why podcast

Disseminating work to as wide an audience as possible is becoming an essential part of
an academic’s day to day life, whether it be through social media, blogging or creating a podcast. Many funding opportunities or grants are won by proving that previous research has been viewed by a large number of people. Podcasting is a great way to get your research in the public domain. And at SAS we have been developing a service that supports this process.

How do we podcast at SAS

The Comms team at SAS offers a free podcasting service to all of its Institutes and their associated projects. These can be podcasts of events, conferences or short promo-videos to highlight the work which is being done by an Institute.

We have attempted to make podcasting a day-to-day affair by integrating it with events. When booking a room it is now possible to let the conference office know that the event needs to be recorded as a podcast. That’s it!

Some of the options we offer

There are a number of options available for podcasting. As a standard all events will be recorded using a stationary camera. Once recorded, we add the SAS branding and upload the media to our Youtube and iTunesU channels. We also offer a staffed camera service if that is required.

Results and success stories

The SAS podcasting service has grown hugely over the last couple of years. We now release over 30 podcasts a month. Viewership is growing steadily across both platforms and we have just upgraded our equipment. Our most successful podcast has had over 5,000 views on Youtube alone, whilst our iTunesU platform has over 230,000 views & downloads.

This is our most viewed video. If you have any questions or would like to share your own experiences on academic podcasting, please get in touch.

Leave a comment

Your email address will not be published. Required fields are marked *