Welcome to the SMART!

The SMART: Social Media Assessment for Research Transfer one-year project, funded by JISC, will enable the School to: assess current stakeholder activity in this area; develop social media tools, policy and practice: and provide a support infrastructure and long-term strategy for social media as a research communications tool.   About SMART   The research landscape is changing very quickly. Social media and multimedia platforms enable growing numbers of researchers to network, connect, share, and disseminate research and research-related activities and resources more conveniently, affordably and with greater reach than ever before. The JISC-funded SMART (Social Media Assessment for Research Transfer) project forms part of the School’s broader digital communications strategy to increase the use of social media platforms, enhance and improve communications and information-sharing between researchers, students, and staff of the School as well as with external stakeholders, in particular researchers, postgraduate students and research-related organisations nationally and internationally. This one-year project, which will be completed in July 2013, will enable the School to: assess current stakeholder activity in this area; develop social media tools, policy and practice: and provide a support infrastructure and long-term strategy for social media as a research communications...

Is it time to start using social media to promote academic projects?

At SAS it is our role to promote and facilitate research. As part of a one-year JISC-funded SMART project, the central communications team has been working closely with staff across SAS to expand and develop the social media presence of the School and its 10 institutes as part of a broader communications strategy. One of the aims of the project is to increase awareness and engagement with the impact of individual research and research-related projects at SAS through integrated and focused social media activity. We are hoping to use social media channels to encourage a community of academics, subject specialists and members of the public to engage with the School’s projects and their outputs. Our Approach We defined a 3 step approach to using social media to create impact: Communication: We wanted to enable our academics to share real-time commentary on their projects and assisted by offering training sessions on blogging. Sharing assets: For the first time we shared multimedia research materials (i.e. images from the Miller Archive) on our Flickr page. Social bookmarking: Throughout June and July we shared our content and assets via Twitter and Facebook to find and engage subject specialists and key organisations who could help amplify our message. A Case Study One of our recent attempts as part of this initiative was the promotion of the exhibition ‘Theatrical Lives from Vienna to London: Treasures from the Martin Miller and Hannah Norbert-Miller Archive‘ at the Institute of Germanic & Romance Studies. Our involvement with the project began just before the launch of the exhibition. Two members of IGRS worked closely with us in the creation of online content...